To address these challenges, a comprehensive SEO strategy was implemented.
1. Keyword Optimisation
- Identified and integrated relevant target keywords across important website pages.
- Optimised on-page elements to improve search engine visibility and keyword relevance.
2. Content Marketing
A consistent content marketing strategy was executed, including:
- Onsite blog posting
- Article submission
- Infographic promotion
- Video marketing
- ETV promotion
These activities helped improve website authority and expand organic reach.
3. Client Communication & Campaign Management
To ensure transparency throughout the campaign:
- Weekly client meetings were conducted.
- Campaign progress was reviewed regularly.
- Weekly action plans were shared.
- Ongoing SEO activities and future strategies were communicated consistently.