Viraj Profiles Pvt. Ltd. is one of the world’s leading stainless steel manufacturers, supplying premium-quality stainless steel products to customers across more than 96 countries.
Client Name
Viraj Profiles
Industry
Stainless Steel Manufacturing
Location
NA
PERFORMANCE HIGHLIGHTS
Key campaign improvements
A focused SEO strategy delivered strong improvements across organic traffic, user engagement, search clicks, and page views—significantly strengthening the website’s visibility and overall digital performance.
01
Organic Traffic
0%
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Bounce Rate
0%
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Clicks
0%
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Page Views
0%
CLIENT OVERVIEW
ABOUT THE CLIENT
PROJECT DETAILS
Client Name
Viraj Profiles
Industry
Stainless Steel Manufacturing
Location
NA
PROJECT DURATION
6 Months
PROJECT OBJECTIVE
The primary objective of the campaign was to
01
Improve Organic Rankings
02
Increase Qualified Traffic
03
Generate Business Enquiries
04
Strengthen Online Visibility
THE CHALLENGE
What needed to change
Before the SEO campaign, Viraj faced competitive search visibility challenges and needed a stronger strategy to generate qualified organic business enquiries.
KEYWORD RANKING CHALLENGES
Important product and category keywords were difficult to rank organically.
COMPETITIVE SEARCH VISIBILITY
The website had limited visibility across highly competitive manufacturing search terms.
MEASURABLE SEO PERFORMANCE
Viraj required a reliable full-service digital marketing approach capable of delivering measurable SEO results.
QUALIFIED LEAD GENERATION
The business needed to generate more qualified and conversion-focused enquiries through organic search.
OUR SEO STRATEGY
A focused strategy across three areas
A comprehensive enterprise SEO strategy was implemented to improve search visibility, strengthen website authority, and increase qualified lead generation.
01
SEO
CATEGORY, KEYWORD & STRUCTURED DATA OPTIMISATION
Optimised product and category pages following Google's White Hat SEO guidelines while improving keyword targeting across high-priority commercial pages.
02
CONTENT
HIGH-AUTHORITY LINK BUILDING
Implemented an aggressive off-page SEO strategy focused on acquiring high-quality backlinks.
03
MANAGEMENT
PAGE SPEED & USER EXPERIENCE
Optimised website loading speed and technical performance to enhance user experience, engagement, and overall search performance.
RESULTS ACHIEVED
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PERFORMANCE SUMMARY
Key Outcomes
Achieved first-page rankings for 80% of target keywords.
Organic traffic increased by 1,198.8% compared to the beginning of the project.
Total business enquiries grew by 211.6%.
Significantly improved visibility across competitive manufacturing-related keywords.
Strengthened website authority through high-quality backlink acquisition.
Enhanced search engine understanding through structured data implementation.
Overall website performance.
Let’s build a strategic SEO and digital growth plan around your business goals.