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SEO Success Story

SimSon Pharma – Driving 87% Organic Traffic Growth Through Technical & On-Page SEO

SimSon Pharma Limited is a trusted manufacturer and supplier of pharmaceutical reference materials and specialised research chemicals, supporting pharmaceutical companies, laboratories, and research organisations worldwide.

Client Name

SimSon Pharma

Industry

Pharmaceutical Manufacturing

Location

NA

PERFORMANCE HIGHLIGHTS

Key campaign improvements

Key performance indicators demonstrating significant improvements in organic visibility and website performance.

01

Organic Traffic
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02

Bounce Rate
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03

Clicks
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04

Impressions
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CLIENT OVERVIEW

SimSon Pharma at a glance

A snapshot of SimSon Pharma, its pharmaceutical expertise, and specialised research solutions.

ABOUT THE CLIENT

Trusted Partner for Pharmaceutical Reference Materials & Specialised Research Chemicals

SimSon Pharma Limited is a trusted name in the pharmaceutical industry and a leading manufacturer and supplier of pharmaceutical reference materials and specialised research chemicals.

The company provides drug impurity standards, drug working standards, stable isotope-labelled compounds, drug metabolites, and comprehensive solutions for chemical development, analytical development, formulation, and regulatory services.

PROJECT DETAILS

Client Name

SimSon Pharma

Industry

Pharmaceutical Manufacturing

Location

NA

PROJECT DURATION

6 Months

PROJECT OBJECTIVE

The primary objective of the campaign was to

01

Improve organic search visibility

02

Increase rankings for high-value pharmaceutical keywords

03

Drive qualified organic traffic and business enquiries

04

Strengthen the website's technical SEO foundation

THE CHALLENGE

What needed to change

Before the SEO campaign, organic visibility had plateaued and important pages required stronger optimisation and technical improvements.

Stagnant Organic Rankings

Organic keyword rankings were no longer showing consistent growth.

Limited Search Visibility

Overall search visibility had plateaued despite the company's strong industry presence.

Under-Optimised Pages

Important product and category pages required stronger keyword and content optimisation.

Technical SEO Gaps

Website performance and crawlability required technical improvements to support organic growth.

OUR SEO STRATEGY

A focused strategy across three areas

A comprehensive SEO strategy was implemented to improve technical performance, page relevance, and overall organic visibility.

01

SEO

On-Page & Content Optimisation

Created and optimised title tags, meta descriptions, and heading structures while expanding keyword-focused content across important category and product pages.

02

TECHNICAL

Technical SEO Improvements

Improved page speed, image optimisation, W3C validation, broken image issues, crawlability, and overall website performance.

03

OPTIMISATION

Website Cleanup & Quality

Removed unwanted and outdated products while improving website structure, content quality, relevance, and user experience.

RESULTS ACHIEVED

Search performance moved in the right direction

The campaign delivered significant improvements across organic traffic, search visibility, and user engagement.
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PERFORMANCE SUMMARY

Stronger visibility and organic growth

Organic traffic increased by 86% during the campaign.

Bounce rate improved by 24%, supporting better user engagement.

Organic clicks increased by 109%.

Search impressions grew by 112.07%.

70% of target keywords achieved first-page rankings on Google.

Organic traffic grew from 7,737 to 14,534 visitors, representing approximately 87% growth within 5–6 months.

Overall website performance.

Let’s build a strategic SEO and digital growth plan around your business goals.

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